1 

Creative campaign and concept development 

The seedling of all successful campaigns is The Big Idea. I’ve worked with marketing and design teams to develop marketing campaign ideas into concepts, developing copy through the various stages until the campaign is launched. 

2

Verbal brand identity 

Does everyone in your team know - and are they able to articulate - what makes you uniquely you? What about your customers? I’ll help you identify your purpose, vision, mission and values, your brand messaging (including an elevator pitch), and your tone of voice and brand personality. 

3

SEO website copy, case studies and blogs 

I carry out keyword and keyphrase analysis, using this to create search-engine-optimised website copy and metadata that reads like a human wrote it. No ChatGPT-generated paragraphs over here. I regularly write blogs and I’ve carried out dozens of interviews for written case studies. 

4

Email marketing 

If you’re struggling with subject lines or outdone by open rates, let me help. I write audience-focused, easy-to-digest emails. 

5

Digital Campaigns

I’m well-versed in creating content for social ads. I know the individual specs required by each, so you get headlines and descriptions that fit with your campaign AND the character limits. 

6

Print Media

I’ve written copy for an array of print media, including brochures, flyers, door drops and pop-ups. You don’t want a typo in a print run of 20,000 flyers. 

7

Storyboarding and scripts 

I’ve been involved in several video and animation projects, working with designers at the concept stage to create a storyboard, and then developing this into captions, or a full script if it’s needed.