Portfolio highlights

I've worked on copywriting and verbal identity projects for brands in the Scottish Highlands, New York, Canada, Dubai, Kenya and more. Keep scrolling to see for yourself.

Russwood

📍 Newtonmore | Profile magazine

I wrote all the copy for this beautiful coffee table magazine for a timber specialist, working closely with the designer on headlines and layouts.

Seasgair Lodges

📍 Scottish Highlands | Verbal identity + website copy

Distilling the voice and verbal brand identity for Seasgair Lodges, a luxury holiday lodge company based in the Cairngorms National Park, began with a bespoke workshop.

African Management Institute

📍 Kenya, Africa | Insights paper

For this fascinating project, Sophie wrote a 4,500-word insights paper on how targeted business development support can uplift female entrepreneurs in Africa. Sophie and I always proofread each other's work, which I believe makes for a stronger final result.

Mission One

📍 Canada / UK | Verbal identity + website copy

Through an online workshop, I helped the ambitious Mission One develop their mission, vision, values and tone of voice. This led to the writing of their website copy, too.

Mowi

📍 Norway| Employer brand

I met with Mowi's Chief HR Officer, Anne Lorgen Riise, to help her tackle an ongoing challenge: how to improve consistency in internal communications for this global brand. I ran interviews with Mowi employees from across the business, blending the results with the company's existing vision and values to create a guide that aligned with the reality of working at Mowi.

The result is a practical guide that is used globally by hundreds of employees. I worked closely with the designer for the project to create a reference document that is on-brand, enjoyable to use and accessible to all.

It covers topics such as:

Voice versus tone
Mowi grammar guidelines
Considering different internal audiences
We do say, we don’t say
Frequently used phrases and messaging
Dealing with translation
What to think about when using photography.

Highland Fuels

📍 Inverness| Verbal identity

I ran a year-long brand refresh project for Highland Fuels at a pivotal point in their business's journey.

Quantitative and qualitative research with their internal and external audiences influenced the direction for the visual brand update, as well as the creation of a verbal identity.

I wrote the resulting brand guidelines, working with the Highland Fuels management team in parallel with a team of illustrators and designers to create the final document. I also wrote the copy for a new website, and headlines for their tankers to promote the business on the road.

Frontier Science Scotland (FSS)

📍 Scottish Highlands | Website, blogs, case studies and white papers

FSS is a not-for-profit contract research organisation that works on life-changing clinical trials. Since writing copy for their new website, I've worked for FSS on a monthly basis, creating case studies and blogs with SEO in mind.

Social Investment Scotland

📍 Edinburgh | Website copy

Social Investment Scotland (SIS) helps social enterprises, charities and community groups to grow by offering loan funding and business support.

I was contracted by SIS to write copy for their new website, carrying out keyword research to ensure the titles and body copy would help boost their online visibility.

You'll also find my client work published on Medium...

... and featured on the websites and branding content of some other well-known clients, including: