Curious about AI’s growing impact on copywriting, I wanted to explore the landscape of platforms now available to writers. That’s why I conducted my own research — alongside Sophie Ranson, fellow writer and researcher — to deepen our internal knowledge and also help other writers, marketers, and business owners at the start of their AI journey.
This realm is rapidly changing. We’ve done our best to take a snapshot of the current scene, exploring our top five AI platforms for copywriting – ChatGPT, Claude, Gemini, Grammarly and Magic Write from Canva – providing practical insights and guidance for getting the most out of them.
Ready to take your AI journey to the next level? Keep scrolling to get started or click here to download your free copy of the full document.
ChatGPT
from OpenAI
ChatGPT is a language learning model (LLM) that excels in natural language processing tasks such as content creation. Its basic ChatGPT-3.5 platform is free to use, or users can upgrade to ChatGPT-4, which develops more accurate responses, faster.
NB: Databases inform responses from ChatGPT’s free-to-use version making it less suitable for research or SEO support. Its last database update was in January 2022.
Best suited for…
Producing short-form written content (to be checked and edited), writing headlines, summarising content (text and images) and creative prompts.
Claude
from Anthropic
Born from Anthropic, a US-based AI research company founded by former members of OpenAI, Claude’s mission centres around safety. Responses take into consideration Anthropic’s own research, meaning harmful outputs are less likely compared to other LLMs.
Claude was trained using Reinforcement Learning with Human Feedback (RLHF), unlike its primary competitors, enabling the LLM to learn fast and produce more efficient responses. In fact, the platform can process up to 100,000 tokens, which is approximately 70,000 words (thesis writers, don’t get any ideas!)
Best suited for…
Summarising content, topic inspiration, creative writing, structuring content, and hashtag recommendations.
Gemini
from Google
Google Gemini (formerly Bard) is a generative text tool powered by LaMDA, a family of conversational LLMs from Google. As well as text support, users can now use the Google Lens tool to seek responses to non-text sources, such as images and videos.
Best suited for…
Brainstorming, researching and summarising.
Grammarly
Say hello to your new writing assistant. Grammarly helps writers (including me!) keep their copy in grammatical check. The platform analyses spelling, punctuation, grammar, tone, and clarity to help you create the most effective content.
Enjoy a fully customisable service. If you’re working on a project with a ‘niche’ language – from obscure scientific language or complete gobbledygook – you can train Grammarly to recognise this, helping you speed up future work.
Best suited for…
Grammar and spelling, tone checking, basic writing suggestions, citations.
Magic Write
from Canva
Launched in 2022, Magic Write is an OpenAI-powered online text tool from Canva. From blogs to social media posts to topic summaries, and more, let Magic Write help you create high-quality content for your company.
Best suited for…
Brainstorming, social media posts, paraphrasing texts, summarising content.
You can read the full platform review for AI & copywriting. by downloading the document below.